Laricke is USAA’s Senior Vice President for Government and Industry Relations, overseeing USAA’s federal, state, and local political and advocacy efforts.

Prior to joining USAA in October 2020, Laricke spent five years at Principal Financial Group as Assistant Vice President for Federal Government Relations.

Previously he served as the Deputy Director for Policy at the Pension Benefit Guaranty Corporation (PBGC). Laricke worked at the Federal Reserve Board (Fed) from 2002 to 2011 and served in key roles in the Congressional Liaison Office. He advised Chairman Bernanke and senior Fed officials on policy and legislative matters. Before joining the Fed, Laricke held jobs at Citigroup as Vice President/Counsel and represented financial organizations at the law firm Williams & Jensen. His earlier experience includes several years serving on the U.S. House Banking Committee (now called the House Financial Services Committee) and on the personal staff of Representative Floyd Flake (D-NY).

Laricke graduated with a B.A., cum laude, from Amherst College and earned his law degree from the George Washington University Law School. He is admitted to the New York and DC Bar Associations. Laricke serves on the Board of Directors at the Congressional Management Foundation and DC Grays Baseball. Also, he is a member of the Economic Club of Washington, DC, and a former Chair (2023) of the Legislative Liaison Advisory Committee (LLAC) of the American Bankers Association (ABA). His dad served in the U.S. Air Force, and Laricke has been a USAA member since 1992.